Creating the Poster

First Draft:

For our first draft we tried to create the gradient from our research on the Drake and Michael Jackson posters. We decided that it didn’t create the look we wanted as it clashed with the colours of our models clothes and made the image blend with the background which is unsuccessful as it should stand out.

Making Changes:

We chose to use the same image on our album as on our poster to ensure people recognized the album when they saw it as they would have been made to buy it after seeing this poster; therefore, this helps people know what to look for. We made the background white to make the black and white image stand out as it is the main image therefore it needs to be eye-catching. The posters from our research have very simple designs which make every feature stand out as it isn't overcrowded yet the gradient background would overpower everything and make it look untidy and too cramped.

We then started adding the text in a similar way to our research, the text box relates to Drakes album poster from our research. We chose this one as it would create a clear area for our text. We had our artists name as the first piece of text, as most posters only featured the artists name rather than the album title. We featured the title because the title relates to our tone and message of our music video and ancillary task therefore it is an important feature to include. The information was influenced by Michael Jackson’s poster as we list the awards our artist has had, which we made up as it makes the poster look professional and our artist look realistic. The other piece of text is from Drakes other poster which describes the album as 'highly anticipated' this is to promote the album and make it appear a success in order to look professional.

At first we thought we would use our gold colour scheme for the whole text but from our research we decided white worked really well with the text, therefore we decided to keep the title of the album gold and the pre-order information as they are seen as the most important information, and so need to stand out from the rest of the text. This shows the text has changed from gold to white. We featured the artists name in white so that it will stand out, the album title is gold as it separates the white text from the gold so that it doesn't clash or look like too much writing.

This shows how the bottom of the poster was designed, we featured the parental advisory logo as this was featured on our pamphlet, we used this as it is common in the R&B genre and shows that the content isn't suitable for some ages as it is a very strong message. This also relates to our target audience. We featured the Twitter and Facebook signs to relate to our young target audience as these sites are very popular with young artists like our own. We featured the names of the user on the bottom in white which was featured on some of our research. We also wrote a website as this was something that was on Ed Sheeran's poster. We featured an image of our album cover to show the audience that the image used on the poster is the same as the image on the front cover so that they can relate it to each one so they know what to look for in the shops. We featured the iTunes logo as this is common in our target audience as most people buy albums from their iTunes accounts rather than shops. This highlights how we refined our design for our target audience and genre of music.

We then added the red banner with the date using a white font ad this was on our Drake poster research. This ensures we followed the same colour scheme as our research: black, white, red and a little bit of gold. The date banner is successful as it is the only piece of red on the poster apart from the wine bottle which can faintly be seen, therefore it stands out which is important as it is promoting the date of the album release. We chose to release the album on a Friday as this is a popular day for albums to be released, therefore it looks realistic and professional.

Our final poster: